According to the National Association of Realtors, 70% of all home buyers search the internet for home listings at some point. While most people choose national sites such as Realtor.com to view listings on the internet, many of these people may not realize that it can take several days for new listings to appear. Additionally, once the home is under contract or sold, it may take several more days before the listing is actually removed. This often leads to a sense of frustration for home buyers.
Many local real estate agents solve this problem by pulling information on homes for sale directly from their Multiple Listing Services (MLS) and updating the homes for sale data on a daily basis. Sanford Rosser of Heritage Real Estate Brokers in Marietta Georgia says, “Saavy home hunters know the best homes are often sold quickly – sometimes within 24 hours of hitting the market. We recognize the importance of updating our site daily and showing every home for sale from all brokers, not just ours. As a result, we have noticed that a few of our clients have been able to beat other buyers to new listings and often save money by acting quickly and avoiding those awful bidding wars.”
Typical internet home shoppers want to see properties that they can buy today while not wasting time looking at homes that have already sold or giving out personal information. Rosser added, “The ability to find homes for sale on the internet has placed more demands on local real estate professionals to provide consumers with accurate and relevant information. In addition, people are increasingly hesitant to give out their name, address, e-mail, or phone number just to see what’s on the market right now. By offering a less personally intrusive, more relevant, and more comprehensive home search capability using their web presence, local agents can make the home buying process less frustrating for their clients.”
This article may be republished only if the link to our website is active.